

i am
Lu-Hiep TRAN Phan
Customer Experience
& Product Designer

PROFESSIONAL
CORE COMPETENCIES & SKILLS
JOURNEY MAPPING
CONTENT STRATEGY
VISUAL/UI DESIGN
PROTOTYPING
USER / PROCESS FLOW
QUALITATIVE RESEARCH
TESTING / SURVEY
CONTENT CREATION

I am an advocate for the users and the ideal experience, with 15+ years of successful collaboration with training professionals on content, solutions, and services. I'm currently leading the creation of digital solutions for platforms, products inside my organization. As a multi-disciplinary creative, I approach problem solving strategically. I thrive when collaborating with others to devise solutions that matter.

PORTFOLIO
A SMALL SAMPLE OF WORK. SEE MORE >
Experience
2017-2019
BGS The Collaboration Team
UX Research
• Led development of Journey Map documentation visualization for organization review and promotion.
• Conducted user-center research to pinpoint customer problems and identify opportunities.
• Produced insights reports for communication with PMs, teams, and organizational leaders.
2009-2014
CAS Media Services CBT
Multi-Media Graphic Developer
• Identified, developed, and implemented new environment lighting workflow in Maya and Mental Ray to improve the quality of production outputs
• Enhanced team capabilities with new production processes and procuring new hardware and software standards
• Collaborated with instructors to create complex 2D and 3D graphics, animations and interactive multi-media solutions exterior and interior aircraft visualization, using Maya, Photoshop and various raster and vector graphic software.
2000-2004
Avant Media Werks
Graphic Designer
• Developed new branding solutions for startup, including packaging, graphics, and digital assets for marketing and sales
• Worked with sales to create tradeshow and event marketing collateral, flyers and booth graphics.
• Produced promotional videos, advertisement, montages for websites, magazines, and sport events.
2019-2022
Learning Infrastructure & Analytics
Product Designer + UX Lead
• Partner with PM and PO on multiple products to formulate the customer experience strategy, and define near term product scope
• Maintain internal design tool kit for applications and consult with supporting apps.
• Conduct user interviews with international employees to define and refine use cases.
• Generate high fidelity design concepts and prototypes for internal review and validation.
2014-2017
BCA Training & Compliance
Employee Development Specialist
• Created instructional training materials to aid mechanics in the training and development activities.
• Analyzed issues and needs, research and designed potential content, developed final solutions, and implemented training to evaluate success over time.
• Developed audio scripts, long form instructional and micro learning videos, informational interviews, technical animation, infographics to enhance final training
2004-2009
CAS Media Services TDA
Technical Illustrator
• Established new process for producing photorealistic imagery of airplane components, complicated visualizations in Adobe Photoshop to simulate 3D graphic outputs.
• Developed complex vector Illustrations of technical components, structures and scenes, leveraging available references and/or engineering data.
